He spent pampered days at Formula One races and long hours near Belfast observing the (now shuttered) production lines at one of the U.K.’s last cigarette-manufacturing plants. But speaking through the smoke swirling around Knelman’s backyard - in yet another irony, of the three people present, only the ex-tobacco lawyer doesn’t smoke - Max Krangle is happy to expand on his former job.Ī dual Canadian-British citizen who was 26 and practising law in London when he was hired, Krangle was sent everywhere from Kazakhstan to Switzerland by his new bosses. The lawyer and his first employer remain anonymous through Firebrand, a literary tactic adopted to keep the focus on his Pilgrim’s Progress through the industry. There is a subconscious message that is as powerful as the conscious one: Smoking is allowed somewhere.
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They condemn the practice while simultaneously providing free advertising for an industry forbidden to promote itself. One of the year’s most remarkable books, it brilliantly untangles what Knelman calls “the tobacco paradox” - how the tobacco trade thrives as much, if not more, than it ever has - and its many ironies.Ĭonsider the world’s ubiquitous No Smoking signs, a symbol of how far we’ve come in our awareness of tobacco’s risks. So Joshua Knelman, author and smoker, went back to the lawyer, who had just exited a 12-year stint in the tobacco industry, and began the dozens of conversations that culminated in Firebrand: A Tobacco Lawyer’s Journey. It’s been a decade since the writer first met the lawyer - a chance encounter in a Toronto bar that abruptly informed him how little he knew about the legal consumer product likely to kill him.
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